BMW Motorcycles Preps Push For R 1200 GS
BMW says the point is to make the R 1200 GS a halo-motorcycle for the entire brand.
"This was an unprecedented action for us," said Laurence Kuykendall, BMW Motorrad USA communications manager. "We believe a little PR effort can more than match the ROI of traditional advertising in this economy."
The that end, the Woodcliff Lake, N.J., company has tapped MWW Group to handle.--Karl Greenberg