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Microsoft adCenter Releases Updates

  • PPC Hero, Tuesday, May 19, 2009 4:15 PM
Microsoft has released a series of adCenter upgrades that aim to provide more control for the targeting, bidding, and distribution of advertising campaigns. Marketers can apply customer targeting and incremental bids for the entire campaign at the campaign level, and then refine targeting at the ad group level, for example.

John summarizes the changes and tells us Microsoft also has improved keyword research tools, Account Management, adCenter Desktop, and Content Ads in the United States only. While Microsoft has worked to deliver new features, the updates simply bring adCenter up-to-date with Google AdWords, he writes.

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