Nielsen: TV Viewership Rises, Medium Still Dominant
Television viewing numbers continue to rise -- albeit slowly -- gaining over 1% in new viewers and 2% in overall usage in the first quarter of this year.
Nielsen's Three Screen Report, an analysis of Nielsen's Anywhere Anytime Media Measurement effort (A2/M2), shows that overall users of traditional TV age 2 plus stood at 284.5 million during an average month in the first quarter of 2009, versus 281.1 million in the first quarter of 2008.
Time-shifted TV viewing was one of the biggest new video gainers -- growing 37.3% to 79.5 million. Users watching video on the Internet rose 13% to 131.1 million. From a very small base, mobile video subscribers watching video rocketed 52.2% to 13.4 million.
Overall, time using TV still dominated over other media.
Average time per month by user ages 2 plus was 153 hours and 27 minutes -- a rise of 1.9%. Internet time usage of video climbed to exactly 3 hours per month, a 53.2% gain. Overall Internet usage was at 29 hours and 15 minutes -- a 4.6% climb versus the first quarter of 2008. Mobile video time was actually higher than the Internet: 3 hours and 37 minutes per month.
The biggest demographic in terms of time usage for TV was viewers 55-64, which clocked in with an average 195 hours and one minute of viewing per month. The lowest time for a specific demographic was with kids 2-11, who spent 108 hours and 45 minutes per month of viewing.
The biggest time-shifted usage came with 25-54s at 12 hours and 12 minutes. People ages 35-44 were the tops among overall Internet usage at 42 hours and 35 minutes. Watching video on the Internet was best with 18- to-24-year-olds at 5 hours and 7 minutes.
Mobile video viewing was tops among teens 12-17 at six hours and 30 minutes.
Recent MediaDailyNews Articles
-
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ...
Be the first to comment on "Nielsen: TV Viewership Rises, Medium Still Dominant"
Leave a Comment