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AdWords Gets Bid Simulator

Google has introduced a new beta Bid Simulator feature on selected AdWords accounts, according to Tom Simpson. Providing an overview, he writes that the simulator can calculate where AdWords would have placed an ad at a different maximum CPC, how many clicks the ad would have received at the positions and estimates the cost for the clicks.

Simpson doesn't believe the bid simulator has been rolled out to all accounts, but provides a link to a reference guide for all those interested in reading more about the tool.

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