• Mediaweek, Thursday, May 21, 2009 9:30 AM

The companion Web site of Condé Nast Portfolio, the 2-year-old business lifestyle magazine experiment, is coming back to life. The site will become part of American City Business Journals' site Bizjournals, which is owned by Condé Nast parent Advance Publications.

Portfolio folded with its May issue. "At the time, we knew we had a good asset in the digital property," says David Carey, group president at Condé Nast. "The question was, where would be best to operate it, because we needed to replace all the content produced by the Portfolio team." Most of the magazine's print and online staff was let go when the title was folded.

Starting in July, Portfolio.com will be produced by the staff of Bizjournals, the umbrella site for ACBJ's 40 publications. The site will continue to share content with other Condé Nast Web sites. Despite the change in staff, the basic look, feel and tone will stay the same, says Carey.

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