• Broadcasting & Cable, Friday, May 22, 2009 9:46 AM

The TV network E! hopes to benefit from the power of Twitter by running tweets from a number of celebrities during its programming. The "Celebri-Tweets" will appear in the news crawl at the bottom of the screen.

TV networks have been aggressively exploring the potential of Twitter lately. In addition to encouraging celebrities and executives to tweet, networks have been making official announcements via the service.

E! will also feature a "Celebri-Tweet" widget on its homepage keeping users up to date on what the celebrity Twitterati are saying in 140 characters or less. Other networks are creating similar widgets and selling against them, collecting relatively easy revenue from user generated content.

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