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Pepsi And MTV 'Drink Up, Rock Out'

  • DM News, Friday, May 22, 2009 10:15 AM
Pepsi has teamed up with the MTV network and MTV Games' popular Rock Band for "Drink Up, Rock Out," a campaign that begins June 2 and runs through the MTV Video Music Awards in September.

Caps on specially marked bottles of various Pepsi brands will feature a code, which can be input at a dedicated website for a chance to win such prizes as a Rock Band2 Special Edition console.

The site will also feature a music video contest, awarding the winner with a walk down the red carpet at the Video Music Awards. As a special incentive, entrants who upload a video on June 2 can win a trip to the E3 convention in Los Angeles the very next day to be the house band at the Rock Band booth.

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