Disney Ups European Distribution To 12 Million Households
May 26, 2009, 11:09 AM
The Mouse is roaring in Central and Eastern Europe. The Disney Channel is rebranding its Jetix channel in Hungary, Romania, the Czech Republic, Slovakia and Bulgaria, increasing the channel's distribution to 12 million households. The Disney Channel, with shows like "Hannah Montana," will be specific to each market, with programming dubbed in local languages. Shows are targeted to two distinct age groups: kids ages 2 to 5 and kids ages 6 to 14 and their families.