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Survey Shows Sparse Viewership for Repurposed TV Online

Internet users watch much more news and user-generated content than repurposed TV content online, according to a new study. The nationwide survey of 1,250 broadband households and 250 teens aged 12 to 17 found that only 8% of respondents watch repurposed TV shows online, compared to 24% that watch news clips, 20% that view user-generated clips on YouTube and 15% that watch sports news or highlights.

"While online video usage is growing, it is shortsighted to think of this primarily as an alternative venue for watching TV shows," analyst Bruce Leichtman, who conducted the study, said in a statement. "In fact, consumer use of video online remains much more about short-form video." The report concluded that people who watch TV shows online weekly are simply heavier media consumers and aren't likely to disconnect from subscription cable packages.

In fact, only 8% of those who watch repurposed TV on sites like Hulu (18% among teens) said they now watch TV less often, and only 3% of adults said they would consider disconnecting their cable TV service altogether to watch shows exclusively online.

Read the whole story at Home Media Magazine »

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