Playboy.com, Inc. today announced it has entered into a content and marketing deal with SportsLine.com, Inc, a global Internet sports media company. Under the terms of the agreement, Playboy.com will
host pages within its sports section that have news and information provided by SportsLine.com. Visitors can click on headlines and information to be taken to the story, which will be shown in its
entirety on SportsLine.com. Playboy.com will receive promotional banner, and button, impressions highlighting Playboy.com features within the SportsLine.com network of sites. Additionally,
Playboy-branded merchandise will be included in the SportsLine Rewards program, a program in which members receive points for viewing SportsLine.com pages, which then can be redeemed for sports and
entertainment experiences, merchandise, memorabilia, and athlete question and answer email sessions.
- Adam Bernard
