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A Guide To Analytics

As Rand Fishkin continues to update his "Beginner's Guide to Search Engine Optimization," he steps through how to start using Web analytics. Although every business relies on different criteria, Fishkin compiles a universal list of metrics critical to SEO.

For starters, Fishkin suggests keeping track of monthly contributions from each traffic source to the site. These would include direct navigation from bookmarks, email links and tracking codes. Consider also referral traffic from links promotions and branding campaign links.

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