The Crispin Porter + Bogusky Intern Auction came to a close Wednesday with a little known manufacturer of electric motorcycles winning the auction with a bid of $17,655 (which the 40 interns will split). The cycle makers, Brammo, makes the sleek $15,000 Enertia, an electric motorcycle aimed at the environmentally conscious early adopter. The Enertia has been twice featured in the pages of Wired
for its technical innovation.
Bramma should feel right at home with CPB's junior league. Nestled between CPB-client Buell and the Bogusky-led B-cycle municipal bike sharing program (modeled on Paris' Velib program and teaming Trek and Humana) Brammo is a natural fit for the agency.