The private
labels, whose increasing popularity is attributed to low prices and innovative design, are profitable for the chain, which has substituted them for entry-level products from such brands as
Westinghouse and Polaroid.
Private label electronics also help differentiate Best Buy from competitors like Wal-Mart, Costco and Amazon. But the retailer "must walk a fine line in selling its own products and potentially competing with its name-brand partners," say analysts.