Commentary

Entertainment Jumps to Third Behind Cereal and Baking in Online Coupons

According to Coupons.com, entertainment advanced to the No. 3 spot on the list of most popular online coupon categories printed in April. Advancing from No. 6 in March, the Entertainment category includes products like magazines, games and DVDs.

Steven Boal, CEO of Coupons, Inc., says "Consumers are spending less on non-essentials during these tough economic times... many are cocooning... to save money on in-home meals and entertainment... "

Cereal continued to top the list at the No. 1 position, and Baking Ingredients advanced to No. 2 from No. 3 in March. Nutritional/Diet retained the No. 4 position. The ranking is based on the number of coupon prints by category on Coupons.com and sites across the Coupons.com publisher network.

Top Coupon Categories (April, 2009)

Rank

Category

1

Ready-to-eat cereal

2

Baking ingredients

3

Entertainment

4

Nutritional & Diet

5

Bathroom tissue

6

Eye care

7

Soap & body wash

8

Feminine hygiene

9

Pizza

10

Juice

Source: Coupons.com, May 2009

Driven largely by the economic slowdown, the use of digital coupons continued growing nationwide. Shoppers printed $50 million in savings from the Coupons.com publisher network in April, an increase of 160%, from the same month last year.

More than 40 million people currently print online coupons, up 20% from last year according to Simmons Market Research Bureau. In the same time period, the number of people that only print coupons from the Internet and never use newspaper coupons has risen a dramatic 46% to six million.

According to Nielsen NetRatings, Coupons.com is the No. 1 site on the Internet for Coupons/Rewards, reaching more than 75 million consumers through thousands of Web sites, including name brand sites and grocery and drug store sites.

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