Jupiter Media Metrix reports that AOL-Time Warner accounted for nearly one third of all time spent online in January 2001, in the U.S. On its own, Time Warner's online properties reached 15.7% of
users at home, but combined with AOL, the merged entity had an at-home penetration of 72.3%. The total usage minutes for AOL and Time Warner combined accounted for 32.7%. In addition, Jupiter analysts
say that one of the under-appreciated aspects of the merger is the benefit AOL receives from Time Warner's online presence at work. According to Media Metrix data, AOL had a 67.2% reach by itself, but
that figure increased to 72.1% with the addition of Time Warner's online properties, which include CNN.com, CNNFN.com and CNNSI.com among others.
- Adam Bernard
