News Brief
Additional $681 Million Spent Offline by Online Shoppers
Mar 21, 2001, 9:44 AM
Nielsen//NetRatings today reported that the online travel industry hit $1.2 billion in sales in January, nearly a third of all eCommerce transactions, which were $3.8 billion. This marks a dollar increase of 29% from six months ago when consumers spent $943 million on online travel in August 2000, setting the highest level since monthly surveys began last April.
From last January to January 2001, Nielsen//NetRatings found that online shopping trips to the top five travel sites from work and home jumped 42% to 22 million visits.
"Online travel spending grew 17 percent to more than $1.2 billion in January, while all other forms of consumer eCommerce declined from their hectic holiday levels in December," said Sean Kaldor, VP of eCommerce at NetRatings.
NetRatings also found that Travelocity held the largest share of online travel buyers or 18%, Southwest followed with 14% of all online travel purchasers, Expedia's share was 11% and Priceline (9%) and Delta (8%) rounded out the top five rankings.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Additional $681 Million Spent Offline by Online Shoppers"
Leave a Comment