• June 5, 2009

The Farmers Insurance Group of Companies has signed a multi-year marketing partnership with the WNBA's Los Angeles Sparks that includes a branded jersey sponsorship. The Farmers Insurance-branded jersey was worn by the players for the first time at the Sparks opener on Saturday in a nationally televised game on ABC.

The Farmers Insurance name and logo will appear on the front of the Sparks' jerseys and Farmers will have brand visibility at Staples Center during home games.

In addition to player jersey rights, the partnership includes on-court apparel, in-arena signage, media, and related community activities. Farmers Insurance will be involved with Sparks in Motion, a new initiative aimed at fighting childhood obesity, and Inspiring Women, a platform developed league-wide to celebrate the achievements of women. --Karl Greenberg