U.S. online display advertising revenue dipped 3.5% in the first quarter as overall ad spending fell 12.5% from a year ago from $3.8 billion to $27.9 billion, according to new data from the Nielsen
Company. Spending across all media categories tracked by Nielsen declined in the quarter as the recession continued to cut into marketing budgets.
Spanish-language cable TV had the
smallest drop (-1.1%), while local Sunday supplements took the biggest hit, plunging 37.7%. The Internet Advertising Bureau and PricewaterhouseCoopers last week released separate figures showing that
overall interactive spending had fallen 5% to $5.5 billion in the first quarter. --Mark Walsh