Nielsen: Online Display Advertising Fell 3.5% In Q1

  • June 8, 2009
U.S. online display advertising revenue dipped 3.5% in the first quarter as overall ad spending fell 12.5% from a year ago from $3.8 billion to $27.9 billion, according to new data from the Nielsen Company. Spending across all media categories tracked by Nielsen declined in the quarter as the recession continued to cut into marketing budgets.

Spanish-language cable TV had the smallest drop (-1.1%), while local Sunday supplements took the biggest hit, plunging 37.7%. The Internet Advertising Bureau and PricewaterhouseCoopers last week released separate figures showing that overall interactive spending had fallen 5% to $5.5 billion in the first quarter. --Mark Walsh

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