• June 9, 2009

MRM Worldwide has hired agency vet Cheryl Van Ooyen in the New York office as VP, group creative director, effective immediately.

For the past three years, Van Ooyen has been and continues to be a contributor -- content creation, writing, producing and directing -- to MTV Networks/VH1 and NBC Universal.

At MRM, she will be expected to develop marketing strategies and measurable brand experiences for the shop's clients, including Betty Crocker, Bertolli, MasterCard, Intel, and Diageo brands Crown Royal and Captain Morgan.

At MTV Networks, she created mobile and online series including Celebhead, and wrote, directed and produced a full-length pilot for VH1 entitled "Star Stories."

At NBC Universal, she created and wrote a half-hour comedy pilot called "The Two Hottest Girls from Wisconsin."

Van Ooyen previously held various senior creative roles at agencies such as Kirshenbaum Bond + Partners, Deutsch and BBDO.--Gavin O'Malley