• by February 23, 2001

By Adam Bernard

Every week brings a myriad of ad campaign and website launches and it's nearly impossible to keep up with them all. If you missed a few, here are some the major launches of the week that was, and the week that will be. Ads too racy for MTV, Coke and Harry Potter, singing food? It's Launch time - table for two, non-smoking, please.

Candie's, the creators of some of the raciest ads of the past decade, are now in an elite class with Madonna and Andrew Dice Clay, as MTV has deemed their latest TV spot too racy to air during their prime-time shows. CBS, however, had no problems with running the ad during the Grammy Awards Wednesday night. On the print side, one of Candie's ads was tossed out by Teen Vogue for its display of condoms to be replaced with a new Vintage Candie's ad, featuring Destiny's Child. Both campaigns were created by advertising agency InMarketing in conjunction with Candie's in-house advertising team.

ePrize, an online sweepstakes company based in Farmington Hills, Mich., has chosen another Michigan company, Beyond Interactive, to be its interactive agency of record after several years of working together. Beyond Interactive, an Ann Arbor-based partner company of Grey Global Group, will handle ePrize's digital media planning and buying, marketing, creative and email marketing efforts. Meanwhile, Beyond Interactive will become a preferred strategic marketing partner of ePrize, allowing it to offer the sweepstakes company's services to its own clients.

Turkel Schwartz & Partners are launching a new print campaign to promote the 2001 Clio Awards Festival, advertising's most prestigious creative awards show, scheduled for May 22-25 at the Loews Hotel in Miami Beach, Florida. The ads will run in Adweek, Archive, P&C and Playback. The ads promise four days of sun, sand, surf, shows and schmoozing. The event had been held in New York during most of its 42-year history, but festival organizers chose to move it to South Beach, thinking its allure will add cachet to the show. The print campaign is intended to give the Clios a South Beach look. One ad features the award name appearing as a tattoo on a bikini-clad model. Another version shows one of the beach's trademark Art Deco buildings with Clio as the marquee. The Clio Awards began in 1959, and recognize creative excellence in advertising worldwide, in categories including TV, Print, Outdoor, Radio, Media, Package and Web Design.

New Zealand Milk has named FCB Worldwide its global agency of record. The appointment follows the naming last month of FCB Latin America as New Zealand Milk's regional agency of record for Central and South America and the Caribbean. Global billings for the account are put at approximately $100 million. With this deal, FCB Worldwide picks up the New Zealand Milk account in Asia, Africa and the Middle East. FCB will now provide integrated advertising and marketing services for New Zealand Milk in some 28 countries in those region