Turner Entertainment is unveiling custom promotions for Miller Lite, the TWIX candy and Kia Motors for TBS' "Very Funny" Festival: Just for Laughs" this month in Chicago. TBS will tape three
prime-time specials during the festival, June 17-21. They will air the following weekend on TBS, with "Let Freedom Hum - An Evening of Comedy" hosted by Martin Short; "Ellen's Bigger Longer and Wider
Show," presented by Ellen DeGeneres; and "Comedy You Can Believe In" with David Alan Grier. Miller Lite, TWIX and Kia Motors will each sponsor the prime-time specials and receive branded presence in
tune-in spots leading into the specials, as well as in-show billboards featured as the program breaks into commercials.
