Around the Net

Martha Stewart Sells How-To Videos

Martha Stewart Living Omnimedia has opened a section of its Web site for selling "how to" videos from recipes, entertaining, home decor and weddings. Powered by iAmplify -- a New York-based audio and video content distribution firm - "Martha University" will charge consumers from $5.95 to $12.95 for the videos.

Martha Stewart herself tells paidContent that the new venture did not mean the company would be abandoning its ad-supported online model. Rather, it is designed to get a sense of what its consumer's appetite is for pay-to-download video.

The videos are grouped into three categories: Recipes, Decorating and Crafts; Wedding Ideas; and Martha Stewart Classics. The latter category is comprised of five of Martha's PBS TV specials that aired from the 1980s through 1990. MSLO offers free previews of the videos, which range from half-a-minute to nearly two minutes. PaidContent questions the timing of the offering, which is concludes "can also be seen as a test of how much internet users will pay for content, something every media company is looking at right now."

Read the whole story at Paid Content »

Next story loading loading..