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PageRank Sculpting

Google's Matt Cutts earlier this month rattled cages in the SEO community by saying site owners could no longer perform "PageRank sculpting" using the nofollow tag in the way they'd previously thought. Danny Sullivan tries to calm nerves by pointing out the change simply means regular links no longer get to cash in on extra PageRank. It doesn't mean that they get penalized.

Sullivan suggests SEO experts stop worrying about PageRank and sculpting because there are far more useful things that can bring about changes, such as fixing bad page titles, obtaining quality external links, creating quality content. He suggests working on getting more links and having higher quality content. Then tap into the budget for PageRank. Sculpt PageRank, he writes, but not necessarily with the nofollow tag. Look for a better more effective form of PageRank sculpting.

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