WarpRadio Barters Radio Ads for Streaming Services.
Feb 26, 2001, 9:38 AM
WarpRadio Network has reached an advertising milestone with over 500 streaming radio stations. This positions WarpRadio as one of the largest barter networks providing Internet streaming audio for radio station broadcasters. Current radio station contracts on the WarpRadio Network reaches over 675,000 AQH (average quarter hour) listeners and over 85% coverage of the United States. WarpRadio Network exchanges/barters two minutes of radio station advertising inventory per day from all of its radio network affiliates, for providing Internet streaming services. WarpRadio also generates revenue by aggregating two minutes per hour on the Internet broadcasts of these same stations. With the current listener database, the advertising gross revenue should generate from $950,000 to $2,000,000 for the year ending 2001. At their current rate of growth, WarpRadio could have over 1,000 radio stations by the end of the year, which could generate $2,000,000 to $4,000,000 of advertising revenue. - Adam Bernard