The National Football League has tapped Grey New York to create a new branding initiative that marries all its marketing efforts behind key business units, including media, consumer products and
e-commerce. Tor Myhren, chief creative officer of Grey New York, said: "We are looking to capture the purest articulation of the NFL experience. In every game, monumental things happen in a fraction
of a second, but then are re-lived over a lifetime. Our work is a celebration of those moments."
