Whole Foods Heads to App Store
Kraft's iFood app and General Mills "Betty Crocker" app have often been held up as iPhone app models because of how they combine branding and utility. With the store locator, Whole Foods is going a step further in functionality, allowing users to use ZIP code search or the iPhone's built-in location finder to get maps and find the nearest outlet.
In addition to basic information like hours and phone number, store pages via the app also contain updates on specials. --Mark Walsh