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Kellogg Adds Honey To Corn Flakes To Attract Hispanics

Corn Flakes with a Touch of Honey is launching this month supported by a campaign created by Leo Burnett. It is targeting consumers over 55 and the Hispanic market, Lindsay Gordon reports.

"Kellogg's Corn Flakes has been a part of the Latino breakfast experience for years," says Susanne Norwitz, director of brand PR at Kellogg. "This new flavor addition simply provides another great option for those who love the wholesome goodness of Corn Flakes."

The line "With a Touch of Honey" is printed in both English and Spanish on the packaging. Honey-sweetened products grew by 7.5% last year, according to Mintel.

Read the whole story at Brandweek »

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