Optimization For Bing
Search Engine Land, Friday, June 19, 2009 4:15 PM
Microsoft's recently published "Bing: New Features Relevant to Webmasters" guide describes the primary difference of Bing vs. Live Search that impact site owners. Among the features, it clarifies more than 300 facts used to determine categories, document previews and the concept of "best match." Bing can also do limited data extraction for Flash-based sites that are responsible for 21% of all empty descriptions in their index.
The white paper covers the use (or rather omission for Microsoft) of microformats, instant answers, local listings and searcher behavior. Fox writes that Microsoft provides data about search behavior based on internal studies and analysis of search logs and toolbar logs. For example, they found searchers refine queries, bounce back to the search result, or abandon the search 50% of the time. Search Engine Land's Vanessa Fox provides a pie chart on the analysis.
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The white paper covers the use (or rather omission for Microsoft) of microformats, instant answers, local listings and searcher behavior. Fox writes that Microsoft provides data about search behavior based on internal studies and analysis of search logs and toolbar logs. For example, they found searchers refine queries, bounce back to the search result, or abandon the search 50% of the time. Search Engine Land's Vanessa Fox provides a pie chart on the analysis.
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