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9 Reasons Web Sites Have High Bounce Rates

High bounce rates can slow success, as metrics move to include more than unique visitors and page views. The term "bounce" defines a site visitor who lands on a landing page only to leave the Web site without clicking through to other pages. Saptarshi Roy Chaudhury identifies nine possible reasons why Web sites can have high bounce rates and how to keep people from bolting.

Web design and usability, content, navigation, wrong keyword selection, ad copy, page titles and meta descriptions can lead to high bounce rates, according to Chaudhury. Some external factors include occasional irrelevant results from search engines and improper external links. He provides tips, tools and resources to help solve most of the issues.

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