Innerscope Research, a biometric media research firm, added two new members to its advisory board: Dr. Joseph Plummer, former Advertising Research Foundation chief research officer, and MIT professor
Sandy Pentland. Plummer is currently an adjunct professor at Columbia Business School, formerly the director of research and insight development for McCann Erickson WorldGroup. Pentland directs the
Human Dynamics Lab and oversees the Next Billion Network at the MIT Media Lab.
