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Bing's Best Match

Although search engines do a pretty good job at finding the best result for a simple query at the top of the page, they generally won't tell you if the top result is the official one, nor will they help you navigate within that site. Martin Stoddart writes that Bing's Best Match feature helps identify the most useful results, particularly when one link is the official or authoritative source of information.

Best Match also lists related sites to the search, allowing people to explore words concepts connected to the query. Stoddart writes that Microsoft also has begun to pair some of Bing's "instant answers" content. For example, when the answer to a query has multiple local listings, Bing includes that, along with the site information in the Best Match results.

Read the whole story at Bing Community »

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