More American TV households get video programming via an alternate delivery system than a year ago, per a TVB analysis of Nielsen Media Research data for May 2009. According to Nielsen NTI data, ADS
penetration reached 28.4% of television households in May 2009, up from 28.1% the previous May. It now represents 31.7% of subscription television customers. Over the same period, wired cable
penetration of TV households went from 61.4% to 61.8%. Direct broadcast satellite delivery is now at 28.1%.
