JetBlue Brings Planes To Parking Lots
These experiential promotional displays bring together a number of different elements -- including printed panels, airplane seats, and an on-site concierge who assists customers with shopping bags and gives out free snacks and drinks -- but one of the most eye-catching elements is the TV monitors located in the backs of painted "seats." Playing a variety of TV content, these highlight the fact that the airline was reportedly the first to introduce interactive screens, allowing passengers to while away the hours with digital media and games.
Fiona Morrisson, JetBlue's director of brand and advertising, explained: "For our brand, this opportunity allowed us to bring to life the idea that JetBlue gives you more in a unique and engaging way not offered by traditional media."
Carspaze is quick to point out that the displays are eco-friendly, consisting of printed panels made from recycled materials, and recycled car tires; the video screens are of course reusable, and Carspaze uses low-energy lighting. The installations are also compliant with the strict fire codes for parking decks. Carspaze has deals with a number of big mall chains, offering advertisers access to parking decks in the top 15 U.S. markets; it also plans to expand to airports, stadiums, and downtown parking garages.