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PPC: All I Want For Christmas...

Halfway through the year and Mike has already begun to put together his holiday wish list. But rather than writing to Santa, he addresses the major paid search engines. He writes that if the engines granted just half the list by year's end, PPC advertisers would have a very merry holiday season.

For example, Mike asks Yahoo for a campaign management program similar to Adwords Editor. He writes Yahoo still hasn't bothered to create a stand-alone campaign management tool similar to AdWords Editor or adCenter Desktop that helps to manage a paid advertising campaign.

Read the whole story at Straightup Search »

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