Church & Dwight's Trojan brand is a regular advertiser on cable channels but its first product placement will be in Cobra Starship's "Good Girls Go Bad" music video. The paid plug, which makes its debut on MTV today, shows two young women purchasing Trojan 2Go condoms in anticipation of a night of gambling, drinking and carousing, Holly Sanders Ware reports.
Jim Daniels, vp of marketing for the brand, is frustrated with restrictions the major broadcast networks place on advertising. "We have these media barriers, and so we are looking for ways to broaden our reach," he says. "If this is effective, we will look at doing more of it."
"Not since Lisa 'Left Eye' Lopes, a member of R&B girl group TLC, wore a condom in place of her left eyeglass lens in the 1990s has safe sex received such a starring role," Sanders Ware writes, and Around the Net takes her word for it.