News Brief
Coors Backs Essence Music Fest
Jun 29, 2009, 3:44 PM
Coors Light is official beer of the 15th Annual 2009 Coca Cola Essence Music Festival, which takes place this holiday weekend in New Orleans.
During the festival, Coors Light will host the Coors Light Refreshment Lounge at the Ernest N. Morial Convention Center. On Friday and Saturday, Coors Light will partner with popular Atlanta radio personality Ryan Cameron of V-103. Cameron will broadcast live from the Lounge, featuring interviews with entertainers Keri Hilson, Eric Benet and John Legend. Fans also will have an opportunity to get autographs and take pictures with the celebrities. --Karl Greenberg
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