Zurich Financial Taps Mindshare For Media Account
Jun 30, 2009, 10:55 AM
Zurich Financial Services Group named GroupM's Mindshare to manage its group-wide media account. The assignment also encompasses media for the Farmers' brand in the U.S., includes services such as media strategy, planning and buying. Publicis Group will continue to handle Zurich's global creative services. It also developed the more recent "Zurich HelpPoint" campaign, launched in autumn 2008.