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Basic PPC Metrics Campaign Managers Should Know

  • PPC Hero, Tuesday, June 30, 2009 3:45 PM
Campaign mangers looking to analyze paid search campaigns might want to bookmark Andrew's list of the top five PPC metrics. He describes how to calculate each and how to analyze the results.

Take "conversion rate," for example. Andrew suggests calculating the conversion rate by taking the total amount of conversions and dividing it by the total clicks. This method -- best used by B2B sites seeking to bring in a large number of prospective clients at the start of a long sales funnel -- can help determine the quality of landing pages.

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