American Kids More Likely to Face Restrictions Online
Overall, about two-thirds (64%) of the 10,000 teenagers and young adults with home Internet access surveyed by Ipsos-Reid said their parents set neither curfews nor time limits, nor monitor or restrict the content of what they see online, either through verbal instructions or such devices as filtering software programs. Still, the research company discovered wildly varying approaches among parents around the world when it comes to supervising Internet usage.
"European parents seem to have a much more relaxed attitude when it comes to what and how their children see and surf online," said Ed Morawski, VP of Global Research for Ipsos-Reid in New York. "The European approach to parenting is generally much more open and you can see this behavior online as well.
"The interesting paradox in North America is that while most parents pay for their kids' Internet access, they're far more likely to restrict or monitor what sites they visit. Parents here exhibit both liberal and puritan behaviors. It's like taking your kid to a candy store, but telling them what to choose."
In the U.S., about 40% of American youth report some form of Internet time or content limits, the second-highest level among the 16 countries surveyed. (Kids in the U.K. reported slightly higher restrictions.) They are also much more likely than youth in other countries to have restrictions on what sites they can visit and report that their parents have installed filtering software on their home computers. The 12-17 age group face far greater restrictions than do young adults aged 18-24. The percentage of teenagers under 17 who report some form of limitation on what they can see jumps to 52%, compared to 18% for 18-24-year olds.
One-in-five (19%) Americans between the ages 12 and 24 with home Internet access said that their online activities are limited by filtering software. By contrast, only 4% of surveyed youth with home access in France, 3% of them in Italy and Sweden, and 2% of them in the Netherlands face this same limitation.
Nearly three-in-ten American youth (28%) also report some form of parental monitoring or restrictions over the sites they visit, compared with only 8% of youth in Spain and 10% in Sweden.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...


Be the first to comment on "American Kids More Likely to Face Restrictions Online"
Leave a Comment