Katrina Morris looks at Microsoft's Keyword Research tools, which provide traffic and demographic data for selected keyword to identify market trends. Marketers will find tools that provide data on
monthly and daily traffic volumes for keywords, historical data and forecasts for monthly query counts, and daily query counts for keywords.
Age Group and Gender and Search-User
Location are among the tools Morris highlights. She also steps through suggestions on how to use the tools for keyword prioritization, seasonality and targeting.
Read the whole story at Microsoft Advertising Community »