SEO experts need to move from focusing on services to serving up a complete "experience," according to Kevin Gibbons. "Go for a haircut and you get a massage and a latte," he writes. "Businesses
recognise that it isn't just the end product people care about, they want a package. That doesn't mean just extras... the entire interaction needs to be positive."
So, Gibbons
offers up such advice as: become personable, be good at what you do and exude confidence, make yourself available, and give existing and potential clients easy access to your location. Clients want to
know their SEO projects are in the hands of a pro.
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