Around the Net
June PPC Numbers Show Signs Of Recovery
- RKG, The Rimm-Kaufman Group, Monday, July 13, 2009 4:45 PM
June numbers from RKG suggest a recovery is underway, albeit slow moving, according to George Michie. He has been tracking results for about 20 large retail accounts during the past year. These
companies spend more than $50,000 monthly and haven't radically changed their marketing efficiency goals during that time.
Michie writes that May was the first month this year he saw a
year-over-year improvement for medium-size companies. "Huge standard deviation, naturally, but coming from a first quarter in the neighborhood of 20% in PPC sales and costs, this was a pretty big deal
... we hoped," he wrote.
