• SEM Geek, Monday, July 13, 2009 4:45 PM

What if Google begins offering PPC ads in movie theaters to geographically target a specific demographic based on location and movie genre? SEM Geek presents this hypothetical scenario, explaining how the advertising model would work, from targeting and calculating volume, to monetizing and tracking conversions.

After all, consumers in movie theaters are a captive audience. The ads on the screen are a familiar way to view advertisements for the local restaurant, as well as preview upcoming movies. SEM Geek also points to the fact that movie-goers have begun to see more television show advertisements during the past years -- because the networks are trying to "fish where the fish are."

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