• aimClear, Wednesday, July 15, 2009 4:45 PM

Marty Weintraub writes that the first page of "Google-unpersonalized now sports damning rhetoric about you for searches related to brand and product categories." It could cost you "tens of millions" to manage the damage. He suggests taking a deep breath, gathering your wits, drinking some decaf, and defending your brand with the eight critical steps he details.

The first two steps require you to set up a monitoring grid that alerts you of day-to-day brand buzz noise. For Twitter Weintraub suggests the TweetBeep, which offers email alerts as keywords are tweeted. Facebook, LinkedIn and other "walled gardens" present monitoring challenges -- which means you can incur damage among hundreds of millions of users that you never see in Google.

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