"People of all ages and demographics are living their lives on social networks," Verizon representative Bobbi Henson tells Marketing Daily. "And the more they do that, the more they want to experience it wherever they are."
Though still in a very basic stage, the service will allow people to view Facebook status updates and view friends' photo albums and pictures. Users will not immediately be able to update their status beyond having it reflect what program they're watching, but "it will evolve as we go along," Henson says. "People are very tethered to those services."
With Twitter, users will be able to continue watching whatever program they were tuned to while also viewing tweets and other feeds applicable to the show (or participants in a sporting event, if such is the case).
"It's really about bringing these Internet capabilities to the television, the biggest screen in their house," Henson says.
The Facebook and Twitter access will come via widgets available through a new Widget Bazaar (as will an ESPN Fantasy Football widget) through the service's Interactive Media Guide. Through an open development platform, the company is hoping the Widget Bazaar will turn into an App Store-like marketplace where users can download free and transactional applications for their TVs. "Ultimately, when it gets up and running, it will have a broader range of applications that consumers can ad to their dashboard," Henson says.
Later this summer, DVR users will also have access to an Internet Video feature allowing them to search and view user-generated videos from sites such as blip.tv, Dailymotion and Veoh. Henson wouldn't disclose marketing plans for these new services, but said it was likely there would be "some direct marketing and adding these features into advertising campaigns, just as we're doing now with other features."