Dentsu Creates Sports America Unit To Expand Reach
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketing unit as it grows its business in an arena where it has had success internationally.
Tabbed Dentsu Sports America, the group will offer the sprawling services that the well-established IMG has put forth, including broadcast-rights management, athlete representation and sponsorship sales. The company said one of its early duties will be to seek sponsors for world track and field, and swimming championships.
Dentsu says it is one of the five leading sports-marketing operations on a global scale, because of its footprint in Asia and Europe. Kiyoshi Nakamura will serve as president of the U.S. group; he has been a director of Dentsu's sports business division and will continue to be based in Japan.
Akihiro Nishiyama will serve as COO of Dentsu Sports America. He has been with Dentsu's PR unit in America, which has handled U.S. sports marketing for the company until now. Dentsu says it has worked with Major League Baseball and the organizers of the U.S. Open tennis tournament and soccer's World Cup.
Sports marketing clients of Dentsu's internationally include General Electric, Toyota and Canon.
Tim Andree, the CEO of Dentsu Holdings USA, said adding sports marketing to "the suite of services we offer" is "a tremendous business proposition."
Dentsu's sports marketing work dates back to the 1960s, the company said, and includes representing the organizing committee of the 1984 Summer Olympics in the Japanese market.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
TV broadcast networks environment is definitely shifting -- as evidence of last major night of the ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million, up 12% from the same period ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to sets up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Dentsu Creates Sports America Unit To Expand Reach"
Leave a Comment