What can billboards teach you about your Web site? Te-ge Bramhall writes you only get seconds to see the message as the car whizzes by, especially traveling at 60 miles per hour or faster.
Similarly on a Web site, you only have seconds to catch the site visitor's attention before they click on to another page.
"If you have 2 seconds to make a good impression how do you do it?" she asks. Make it memorable, she writes, using an example of the billboard ad from Robbins Diamonds that pictures a woman flipping you off with the words "She's tired of waiting" posted alongside.