News Brief

Famous Footwear Launches First Nationwide Campaign

St. Louis-based Brown Shoe Co. Inc. has launched a nationwide branding, advertising and social media campaign for its Famous Footwear retail stores.

Featuring the tagline "Make Today Famous," the back-to-school oriented effort includes national cable TV spots and radio spots in 47 major cities. It is the largest effort to date for the retailer, which has 1,100 stores.

The social/digital media component includes dedicated website, online banner ads, a Facebook page, YouTube channel ( Footwear, with a zero in place of the "o" in the word "Famous"), Twitter handle (@Famous_Footwear) and viral video. --Tanya Irwin

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