Famous Footwear Launches First Nationwide Campaign
Featuring the tagline "Make Today Famous," the back-to-school oriented effort includes national cable TV spots and radio spots in 47 major cities. It is the largest effort to date for the retailer, which has 1,100 stores.
The social/digital media component includes dedicated website MakeTodayFamous.com, online banner ads, a Facebook page, YouTube channel (www.youtube.com/Fam0us Footwear, with a zero in place of the "o" in the word "Famous"), Twitter handle (@Famous_Footwear) and viral video. --Tanya Irwin