• SEO Book, Monday, July 20, 2009 2:33 PM

Aaron Wall admits to being cynical toward Google. He doesn't trust authority figures, as they tend to kill many Web-based businesses that are too reliant on search. Rather than bash the company again, he decided to spend some time discussing six reasons to love Google.

Those reasons include Google's free tools to improve productivity, and that fact that AdSense offers an easy baseline revenue stream. Wall writes that following Google and understanding the intent behind many of its moves can provide more insight and education than any marketing course you could take.

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