Summer Book Review: Escaping Search
Keep reading if you want to know the books your favorite Google search guru recommends for summer reading, though they have nothing to do with SEO or paid search. Matt Cutts makes a list of his faves -- mostly fiction, including Josh Bazell's "Beat the Reaper," Lee Child's "Gone Tomorrow," and A. Lee Martinez's "Monster."
Cutts describes "Monster's" plot as whimsical and humorous. In "Monsters," strange creatures roam the world, he writes. The story somewhat reminds him of a Terry Pratchett book. But where "Pratchett dangles the end of the world in front of readers with a smile, as if to say 'don't worry, every thing will be fine,' Martinez's book loses its footing toward the end when it tackles such weighty matters," Cutts writes.
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...


Be the first to comment on "Summer Book Review: Escaping Search "
Leave a Comment